Ahmady, R. et al. 2023. The Effect of External Factors on Consumer Buying Behavior in the Cosmetics Market: Evidence from a Developing Country: Consumer Behavior in the Cosmetic Market. Iranian Journal of Pharmaceutical Sciences. 19, 4 (Oct. 2023), 360–367. DOI:https://doi.org/10.22037/ijps.v19i4.42189.