AFSHIN VAHABZADEH; HOSSEIN VATANPOUR; RASOUL DINARVAND; ALI RAJABZADEH; JAMSHID SALAMZADEH; MEHDI MOHAMMADZADEH. Impact of Corporate Reputation on Brand Segmentation Strategy: An Empirical Study from Iranian Pharmaceutical Companies: Impact of Reputation on Pharmaceutical Brand Segmentation. Iranian Journal of Pharmaceutical Sciences, [S. l.], v. 13, n. 1, p. 87–104, 2017. DOI: 10.22037/ijps.v13.40708. Disponível em: https://vclass.sbmu.ac.ir/index.php/ijps/article/view/40708. Acesso em: 30 jun. 2026.